{"id":1074,"date":"2015-10-26T09:05:32","date_gmt":"2015-10-25T22:05:32","guid":{"rendered":"http:\/\/www.bnmme.com.au\/?p=1074"},"modified":"2015-10-26T09:05:32","modified_gmt":"2015-10-25T22:05:32","slug":"get-set-for-a-borderless-future","status":"publish","type":"post","link":"https:\/\/yinghuiinternational.com\/index.php\/2015\/10\/26\/get-set-for-a-borderless-future\/","title":{"rendered":"Get set for a borderless future"},"content":{"rendered":"<p><a href=\"http:\/\/www.bnmme.com.au\/wp-content\/uploads\/2015\/11\/l_article3-borderless-future.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.bnmme.com.au\/wp-content\/uploads\/2015\/11\/l_article3-borderless-future.png\" alt=\"l_article3-borderless-future\" width=\"445\" height=\"299\" class=\"alignleft size-full wp-image-1075\" data-wp-pid=\"1075\" \/><\/a>With Asia proving a booming market for Australian products, local businesses have the chance to expand with a great online strategy<br \/>\nAs SMEs get savvy with online retail, they need to think without borders. No longer are customers, staff or suppliers around the corner \u2013 they could be all over the world.<br \/>\nSouth East Asia is proving a developing market for Australian small businesses, as Frank Granziera, of Olive Oil Skin Care Co has experienced. The Olive Oil Skin Care Co launched in 2012, with its online store offering a range of soaps, body washes, candles and balms.<br \/>\n\u201cWe find that [international customers] buy our products at local stores [when visiting Australia] and when they go back overseas, they keep in contact through our website,\u201d Granziera says.<br \/>\n\u201cWhen we started, we were getting enquiries once a month. But now it\u2019s two or three a day, asking us to send our products overseas.\u201d<br \/>\n<strong>Sell with strategy<\/strong><\/p>\n<p>Selling products to international visitors is one thing \u2013 but making major inroads into a new market is another. If you\u2019re looking at expanding into the South East Asian market, you need to have the right connections and platform to sell your products on, says Granziera.<br \/>\n\u201cThe most important thing with South East Asia is that it\u2019s not what you know, it\u2019s who you know,\u201d Granziera says.<br \/>\n\u201cThere are some great trade seminars about selling in South East Asia,\u201d he says. \u201cGo to them and make connections.\u201d<br \/>\nHe says it helps to understand all the touch points in the selling process.<br \/>\n\u201cIt\u2019s important to network with people across all facets of the process \u2013 from suppliers, to distributors to agents \u2013 you have to do the whole lot.\u201d<br \/>\n<strong>Opportunity abounds<\/strong><\/p>\n<p>China in particular represents an amazing opportunity for Australian companies to expand, explains Granziera. But with such a huge population, you need to identify your target audience.<br \/>\n\u201cWhen you segment the market by age categories and requirements it\u2019s staggering,\u201d says Granziera.<br \/>\n\u201cFor example, we\u2019re launching a baby range shortly and our figures show that in China there are [approximately] 16 million babies born every year. Our product is designed for children under the age of five, so at any one time we have a potential audience in China of 80 million people.\u201d<br \/>\n<strong>Delivery to count on<\/strong><\/p>\n<p>Granziera says Australia\u2019s reputation for quality and reliability is a boon to small businesses seeking to sell their products internationally.<br \/>\n\u201cThere is a tendency overseas to view Australia as a reliable country in every aspect \u2013 politically stable, with reliable products and pollution free \u2013 and you need a website that helps to project that image.\u201d<br \/>\nHaving a delivery partner to support this process is of paramount importance.<br \/>\n\u201cYou could spend millions of dollars trying to find the right segmentation, but you need to find the right partner to get it there,\u201d he says.<br \/>\nThis means an efficient website for selling, and prompt, transparent delivery operations.<br \/>\n\u201cIt\u2019s the interface between you and the client, and you need to have reliable and informative system in place.\u201d<br \/>\n<strong>Tracking door to door<\/strong><\/p>\n<p>Granziera is impressed with the sophistication of logistics now available to online retailers.<br \/>\n\u201cWe sent a product to Taiwan yesterday and we know through our tracking system exactly where it is in the process. That information is transmitted to the customer, and they can track it from the moment it leaves the warehouse, to when it\u2019s on board an aeroplane, to when it\u2019s on the way to their door.\u201d<br \/>\nGranziera says his company have taken advantage of their partnership with Australia Post to gain exposure in South East Asian markets, while the reliability of the delivery service has helped foster repeat customers.<br \/>\n\u201cWe\u2019ve been very fortunate with our partnerships in South East Asia and, in particular, with (Chinese online marketplace) Tmall and Australia Post,\u201d he says.<br \/>\n\u201cPeople have already moved the waters to help Australian businesses crack foreign markets \u2013 so take advantage of that.\u201d<br \/>\nAustralia Post can help you go global by reaching international markets and even setting up an online shop front in China. Find out more on Australia Post&#8217;s Small Business site.<br \/>\nWritten by: Jacob Robinson<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With Asia proving a booming market for Australian products, local businesses have the chance to expand with a great online strategy As SMEs get savvy with online retail, they need to think without borders. No longer are customers, staff or suppliers around the corner \u2013 they could be all over the world. South East Asia &hellip; <a href=\"https:\/\/yinghuiinternational.com\/index.php\/2015\/10\/26\/get-set-for-a-borderless-future\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Get set for a borderless future&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-1074","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p83F9T-hk","jetpack-related-posts":[{"id":2185,"url":"https:\/\/yinghuiinternational.com\/index.php\/2017\/02\/09\/alibaba-opens-australian-headquarters\/","url_meta":{"origin":1074,"position":0},"title":"ALIBABA OPENS AUSTRALIAN HEADQUARTERS","author":"yinghui","date":"February 9, 2017","format":false,"excerpt":"y Staff Writer 06 February 2017 Editorial image: http:\/\/pcm.verticals.s3-website-ap-southeast-2.amazonaws.com\/articles\/images\/Alibaba-opens-Australian-headquarters-669208-l.jpg Alibaba Group has opened its Australian and New Zealand headquarters in Melbourne, Australia. Speaking at a ceremony with over 350 business, industry and government figures, Alibaba Group Founder and Executive Chairman, Jack Ma, said: \u201cWith a local office and expert team,\u2026","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/yinghuiinternational.com\/index.php\/category\/news\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":909,"url":"https:\/\/yinghuiinternational.com\/index.php\/2015\/06\/05\/optus-reveals-business-cloud-computing-strategy-in-response-to-telstra\/","url_meta":{"origin":1074,"position":1},"title":"Optus reveals business cloud computing strategy in response to Telstra","author":"yinghui","date":"June 5, 2015","format":false,"excerpt":"\u516c\u53f8\u5728\u6fb3\u6d32\u7684\u5b98\u7f51\u7528\u7684\u5c31\u662fTelstra\u7684\u670d\u52a1\u5668\u3002 Optus has responded to Telstra\u2019s push to become a cloud services provider focused on the Asia-Pacific region by outlining plans to leverage infrastructure from its parent company, SingTel, to provide points of presence across the region. The strategy, described as being \u201cclosely aligned with SingTel\u201d will see the telco\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8946,"url":"https:\/\/yinghuiinternational.com\/index.php\/2025\/04\/01\/astec-and-mineral-processing-solutions-go-national\/","url_meta":{"origin":1074,"position":2},"title":"Astec and Mineral Processing Solutions go national","author":"yinghui","date":"April 1, 2025","format":false,"excerpt":"by\u00a0Kelsie Tibben Astec and MPS are positioning themselves to play a pivotal role in the development of Australia\u2019s infrastructure. Image: Astec Australia Share on FacebookShare on Twitter A national partnership between Astec and Mineral Processing Solutions is the latest step in an ongoing collaboration that is based on a commitment\u2026","rel":"","context":"In &quot;Clients&quot;","block_context":{"text":"Clients","link":"https:\/\/yinghuiinternational.com\/index.php\/category\/clients\/"},"img":{"alt_text":"Astec and MPS are positioning themselves to play a pivotal role in the development of Australia\u2019s infrastructure. Image: Astec Australia","src":"https:\/\/i0.wp.com\/miningmagazine.com.au\/wp-content\/uploads\/2025\/04\/Osborne-Plant-750x562.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/miningmagazine.com.au\/wp-content\/uploads\/2025\/04\/Osborne-Plant-750x562.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/miningmagazine.com.au\/wp-content\/uploads\/2025\/04\/Osborne-Plant-750x562.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/miningmagazine.com.au\/wp-content\/uploads\/2025\/04\/Osborne-Plant-750x562.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":596,"url":"https:\/\/yinghuiinternational.com\/index.php\/2014\/11\/23\/beyond-the-fta-china-still-tough-for-aussie-companies-to-crack\/","url_meta":{"origin":1074,"position":3},"title":"Beyond the FTA: China still tough for Aussie companies to crack","author":"yinghui","date":"November 23, 2014","format":false,"excerpt":"During the APEC meeting in Beijing, President Xi Jinping announced China will spend US$10 trillion on imports over the next five years and US$1.25 trillion in foreign investment over the next ten years. While these are very large figures, they do not amount to much of an annual increase over\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"australia-china-free-trade-deal-data","src":"https:\/\/i0.wp.com\/www.bnmme.com.au\/wp-content\/uploads\/2014\/11\/australia-china-free-trade-deal-data-300x158.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":746,"url":"https:\/\/yinghuiinternational.com\/index.php\/2015\/01\/07\/key-outcomes\/","url_meta":{"origin":1074,"position":4},"title":"Key Outcomes","author":"yinghui","date":"January 7, 2015","format":false,"excerpt":"Agriculture and processed food China buys more of Australia\u2019s agricultural produce than any other market. In 2013, this market was worth around $9 billion to Australian farmers and the broader agricultural sector. Trade is growing strongly, but there are opportunities for greater and more profitable trade. The Australian Bureau of\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9003,"url":"https:\/\/yinghuiinternational.com\/index.php\/2025\/07\/04\/onetrak-builds-on-trusted-partnerships-to-support-quarries\/","url_meta":{"origin":1074,"position":5},"title":"Onetrak builds on trusted partnerships to support quarries","author":"yinghui","date":"July 4, 2025","format":false,"excerpt":"by\u00a0William Arnott Onetrak is the Australian distributor of Anaconda Equipment. Image: Onetrak Share on FacebookShare on Twitter Family businesses from around\u00a0the globe are working together to deliver crushing equipment tailored to support Australian quarries. Paul Kerr has spent more than 30 years in the quarry equipment business. During this time,\u2026","rel":"","context":"In &quot;Clients&quot;","block_context":{"text":"Clients","link":"https:\/\/yinghuiinternational.com\/index.php\/category\/clients\/"},"img":{"alt_text":"Onetrak","src":"https:\/\/i0.wp.com\/www.quarrymagazine.com\/wp-content\/uploads\/2025\/07\/Anaconda-750x500.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.quarrymagazine.com\/wp-content\/uploads\/2025\/07\/Anaconda-750x500.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.quarrymagazine.com\/wp-content\/uploads\/2025\/07\/Anaconda-750x500.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.quarrymagazine.com\/wp-content\/uploads\/2025\/07\/Anaconda-750x500.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/yinghuiinternational.com\/index.php\/wp-json\/wp\/v2\/posts\/1074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yinghuiinternational.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yinghuiinternational.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yinghuiinternational.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yinghuiinternational.com\/index.php\/wp-json\/wp\/v2\/comments?post=1074"}],"version-history":[{"count":0,"href":"https:\/\/yinghuiinternational.com\/index.php\/wp-json\/wp\/v2\/posts\/1074\/revisions"}],"wp:attachment":[{"href":"https:\/\/yinghuiinternational.com\/index.php\/wp-json\/wp\/v2\/media?parent=1074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yinghuiinternational.com\/index.php\/wp-json\/wp\/v2\/categories?post=1074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yinghuiinternational.com\/index.php\/wp-json\/wp\/v2\/tags?post=1074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}