{"id":2133,"date":"2017-01-27T09:35:38","date_gmt":"2017-01-26T22:35:38","guid":{"rendered":"http:\/\/yinghuiinternational.com\/?p=2133"},"modified":"2017-01-27T09:35:38","modified_gmt":"2017-01-26T22:35:38","slug":"four-google-resources-every-entrepreneur-should-know-about","status":"publish","type":"post","link":"https:\/\/yinghuiinternational.com\/index.php\/2017\/01\/27\/four-google-resources-every-entrepreneur-should-know-about\/","title":{"rendered":"Four Google resources every entrepreneur should know about"},"content":{"rendered":"

It is almost impossible these days to run a small business without an online presence of some sort. And it is almost impossible to have an effective online presence without at least a little knowledge of how to use the many tools Google puts at the disposal of businesses.<\/p>\n

A business owner who learns to use these tools puts themselves at a huge advantage over those who don\u2019t. You will have more potential customers visit your website; you will be able to market your business more effectively; and you will be able to monetise your online presence.<\/p>\n

Google is constantly developing and evolving its offerings for SMEs, so it\u2019s worth staying up to date with what the search giant has in its pipelines for small business. Video, local, and mobile are the three key trends business owners need to stay on top of when it comes to Google and small business marketing.<\/p>\n

Here are four fantastic resources you can use to learn more about using Google to benefit your business.<\/p>\n

1.\u00a0GOOGLE FOR ENTREPRENEURS<\/a><\/h3>\n

This Google initiative is aimed squarely at startups and is designed to put aspiring entrepreneurs on the path to achieving their business dreams. It\u2019s a vast resource of information that can connect entrepreneurs to startup spaces, incubators, co-working spaces, and more recently, Google campuses around the world.<\/p>\n

The Google for Entrepreneurs website also houses easy access to a suite of business tools such as Google Analytics, AdWords, and Google Cloud Platform. It\u2019s basically a one-stop shop with all that you need to learn about integrating your business into the Google ecosystem.<\/p>\n

<\/div>\n

Learning about the online world can sometimes seem daunting to even the most seasoned of digital professionals (trust me!). It is constantly changing, everyone has an opinion (often wildly divergent), and there\u2019s an overload of information out there, with much of it not of the highest standard.<\/p>\n

That\u2019s why it\u2019s always worth going back to the source and learning from the people who know their stuff inside out\u2014in this case, Google. The Digital Garage is a designed as an online learning hub that can facilitate individual learning for a wide range of topics<\/a>, from SEO through to the basics of setting up an e-commerce store.<\/p>\n

Another great thing about it is that it\u2019s free. The people at Google are smart (as if we didn\u2019t already know that \u2026) and while the altruism of free courses is commendable, it\u2019s also all about enmeshing and deepening engagement between small businesses and Google. People who know all that Google can do in terms of services and tools are more likely to make use of those tools and services, which is only a good thing for Google.<\/p>\n

3.\u00a0THINK WITH GOOGLE<\/a><\/h3>\n

This is a resource I use almost every day. Think with Google is targeted at marketing professionals but so much of it is totally relevant to anyone who is even remotely involved in running a business online.DiscoverGoogle AnalyticsCoworkingWeb search engine<\/p>\n

It has brilliant and instructive articles and videos on topics such as consumer trends and behaviour, as well as marketing for tech trends like virtual reality and plenty more. It makes for great inspiration for your business strategies and ideas.<\/p>\n

4.\u00a0GOOGLE MY BUSINESS<\/a><\/h3>\n

You should certainly be aware of this Google site as it\u2019s the starting point for making sure people can find you through the search engine. It\u2019s a pretty straightforward portal with plenty of resources to help guide even online novices through the process of making sure their business shows up in basic search.<\/p>\n

ONE MORE THING YOU SHOULD KNOW ABOUT<\/h3>\n

YouTube Director<\/b><\/a> is an initiative, launched in the US and UK last year, that helps make it easier for small businesses to make their own YouTube videos. There are three main components to Director:<\/p>\n