{"id":2616,"date":"2018-02-08T08:11:16","date_gmt":"2018-02-07T21:11:16","guid":{"rendered":"http:\/\/yinghuiinternational.com\/?p=2616"},"modified":"2018-02-09T08:13:39","modified_gmt":"2018-02-08T21:13:39","slug":"the-most-valuable-mining-brands","status":"publish","type":"post","link":"https:\/\/yinghuiinternational.com\/index.php\/2018\/02\/08\/the-most-valuable-mining-brands\/","title":{"rendered":"The most valuable mining brands"},"content":{"rendered":"
\n
\n

Australian miner BHP has unseated Glencore as the most valuable brand in mining, according to research from Brand Finance.<\/p>\n

BHP \u201cstruck gold\u201d with its major 2017 re-branding exercise, a report on the research explained, with the company\u2019s brand value rising by 29 per cent to $US5.1 billion, pushing it well above Glencore ($US3.7 billion) on the Brand Finance Mining, Iron & Steel 25 league table.<\/p>\n

In May 2017, BHP launched the \u201cThink Big\u201d campaign, which involved rebranding from BHP Billiton to BHP. The rebranding not only increased BHP\u2019s brand value in Brand Finance\u2019s latest research, but also bolstered its Brand Strength Index (BSI) score from 73.2 to 74.3.<\/p>\n

The brand value is equal to a net economic benefit that a brand owner would achieve by licensing the brand, whereas brand strength is used to determine what proportion of a business\u2019s revenue is contributed by the brand, according to Brand Finance.<\/p>\n

Glencore\u2019s brand value dropped by 11 per cent in 2017 due to the significant fall in brand strength, from 62.9 to 55.3, caused in part by its association with the Paradise Papers released during November.<\/p>\n

Rio Tinto improved two spots to fourth on the league table, behind South Korea\u2019s Posco, with a 25.4 per cent increase in brand value\u00a0to $US3.1 billion. Brand Finance said Rio enjoyed strong brand value growth alongside higher iron ore prices driven by\u00a0a lift in demand in China.<\/p>\n

Brand Finance chief executive David Haigh said after the 2014 metal price crisis, caused by a drop in demand for raw materials in China, the industry was once again being shaped by the Chinese market.<\/p>\n

\u201cThe country\u2019s demand for higher-quality iron ore imports is benefiting the industry\u2019s largest brands such as BHP and Rio Tinto,\u201d Haigh said.<\/p>\n

\u201cChallenger brands will need to define their competitive advantage to capture a greater proportion of the ever-growing Chinese market.\u201d<\/p>\n

The world\u2019s most valuable mining, iron and steel brands (source: Brand Finance):<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
2018 Rank<\/strong><\/td>\nBrand name<\/strong><\/td>\nCountry of HQ<\/strong><\/td>\nBrand Valuation (USD, billions)<\/strong><\/td>\n2017 Rank<\/strong><\/td>\nMovement<\/strong><\/td>\n<\/tr>\n
1<\/td>\nBHP<\/td>\nAustralia<\/td>\n5.1<\/td>\n2<\/td>\n\u25b2<\/td>\n<\/tr>\n
2<\/td>\nGlencore<\/td>\nSwitzerland<\/td>\n3.7<\/td>\n1<\/td>\n\u25bc<\/td>\n<\/tr>\n
3<\/td>\nPosco<\/td>\nSouth Korea<\/td>\n3.6<\/td>\n3<\/td>\n=<\/strong><\/td>\n<\/tr>\n
4<\/td>\nRio Tinto<\/td>\nUnited Kingdom<\/td>\n3.1<\/td>\n6<\/td>\n\u25b2<\/td>\n<\/tr>\n
5<\/td>\nArcelorMittal<\/td>\nLuxembourg<\/td>\n2.9<\/td>\n4<\/td>\n\u25bc<\/td>\n<\/tr>\n
6<\/td>\nChina Shenhua<\/td>\nChina<\/td>\n2.8<\/td>\n9<\/td>\n\u25b2<\/td>\n<\/tr>\n
7<\/td>\nNippon Steel<\/td>\nJapan<\/td>\n2.3<\/td>\n8<\/td>\n\u25b2<\/td>\n<\/tr>\n
8<\/td>\nVale<\/td>\nBrazil<\/td>\n2.1<\/td>\n7<\/td>\n\u25bc<\/td>\n<\/tr>\n
9<\/td>\nThyssenkrupp<\/td>\nGermany<\/td>\n2.0<\/td>\n5<\/td>\n\u25bc<\/td>\n<\/tr>\n
10<\/td>\nBaowu Steel<\/td>\nChina<\/td>\n2.0<\/td>\n14<\/td>\n\u25b2<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n